This blog post is in response to the healthcare-economist’s post : which presents several case-studies from big firms namely Samsung, Apple, CVS, AT&T, Time Warner and Google efforts in improving healthcare and consumer-oriented health technologies, and questions, “At a time when money is pouring into targeting digital health, price transparency, workflow and electronic medical records systems and population health management, which company would be health-care’s Amazon.com?” (Amazon being a metaphor). From the recent post in the same blog, it seems Amazon has started surveying the sector, by having a health tech team called 1492 working on medical records, virtual doc visits and another unit exploring selling pharmaceuticals. A recent report that Amazon had acquired pharmacy wholesaler licenses also sparked a major wave of excitement in the industry. Although, the licenses Amazon applied for happen to cover the distribution of medical-surgical equipment, devices, and o